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Maybe it works, but seeing ads on Google for Microsoft’s new Bing search engine just doesn’t seem to send quite the right message. Plus, the ads link to a nearly blank landing page, since Bing hasn’t launched yet.

Microsoft is rumored to be spending up to $100 million to advertise the Bing launch. I wonder how much of that Google will end up getting…

There are also ads pointing to a Ning site called BingHub. I can’t imagine why whoever created it is spending cold hard cash to promote that, either.

Thanks for the tip, Gur.

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