VisualDNA beta: Tailored Ecommerce Based On The Pictures You Choose
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Imagini has launched the private beta version of its VisualDNA Shops widget to help monetise blogs and websites through a unique take on affiliate sales. The widget adds personalised product recommendations to any site, and immediately starts generating detailed demographic, psychographic and behavioural analytics of its visitors.
It does this using the company’s VisualDNA concept; working out people’s personality types based on the pictures they choose. Imagini draws the data from its consumer facing personality test site, Youniverse, which has profiled more than 15 million people since 2006. VisualDNA Shop presents visitors with a few visual questions, and delivers real-time product recommendations from Amazon.com based on their responses. Imagini secured $13.5m in funding in February this year, a chunk of which no doubt went on getting actor Stephen Fry to explain the VisualDNA concept in the video after the jump.
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