Membership Has its Meaning [Voices]
September 2nd, 2009
By Jeff Jarvis, Creator and Editor, BuzzMachine
In newspapers’ game of revenue roulette, there’s a lot of talk lately about their trying to create membership plans. The New York Times (NYT) and the Guardian, to name two, reportedly have visions of tote bags, mugs, and events in their heads. And I think that’s a fine idea. No salvation. But a fine idea.
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