Ooyala announces live video streaming feature
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Aiming to be a one-stop shop for web video, Ooyala is announcing a live video streaming feature for its video technology users.
The Mountain View, Calif.-based company says it will make it easy for content publishers to create and manage live video streams from a single publishing platform. With the new feature, customers can manage live videos alongside other video assets. The analytics, branding, and monetization tools can all be found in the same place too.
The company comptes with others such as Ustream, Bit Gravity and others. The live streaming feature is part of the company’s Backlot platform, which lets video producers upload, transcode, edit, share, and manage video — all with a single set of tools. You can set up a stream for thousands of viewers with the push of a button. The service provides detailed analytics on the video. Publishers can customize the live stream viewer as needed and set up viewing permissions as necessary.
The company was founded in 2007 and has raised $10 million in funding. Jay Fulcher was recently appointed as chief executive of Ooyala. The company has more than 500 corporate and media partners for its online video platform.
