Lala resurgent: how the music service got its groove back

October 26th, 2009


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You may know Lala as the music streaming service that recently struck a deal with Google to provide music in its search results. Or you may know it as the company that sells insanely cheap 10¢ music streams in addition to its MP3 store. Both of these are recent innovations from the company—Lala has gone through numerous changes since its humble beginnings as a CD swapping service in an attempt to follow the changing tastes of the online consumer, and it seems to have found a second life with a new business model.

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